Many small business owners want to do their part to help the environment, not just because they want to do the right thing, but also because their customers expect it. There are several changes you can make to create an eco-friendlier business.
When a customer makes a purchase, train your employees to ask if they want a bag. Often a customer will be happy to put small items into their purse or backpack. Bulky items often don’t need a bag either. It’s just as easy to carry out the item bagless. When customers do want their purchases bagged, provide them with environmental shopping bags that are easy to recycle or reuse. Even though colorful tissue paper is pretty, consider wrapping delicate items in newspaper or shredded paper.
Receipts and Coupons
Receipts can easily be emailed to customers, cutting down on unnecessary paper use. Some customers are wary about agreeing to this because they fear their inbox will be flooded with unwanted emails. Assure customers that receipt lists are kept separate from business promotion email lists so that they are more willing to try out this paper-free service. In addition, create scannable coupons that loyal customers can use via text or email. This will enable you to bypass or cut down on mail-outs.
Get rid of incandescent bulbs in favor of more energy-saving light bulbs which can last up to 25 times longer. When possible, use natural light in your store and turn some of the overhead lights off completely.
In the break room, ditch the soda machine in favor of a filtered water system. Encourage employees to bring refillable water bottles and provide package-free snacks such as fruit or even homemade cookies. Provide large clear storage jars and refill them with pretzels, nuts or anything that can be bought in bulk.
There are several things you can do to be more eco-friendly. Even one small change can be responsible for getting rid of large amounts of waste.
Do you own a business? You probably know that the first impression your business property makes on a customer can make or break a potential sale. Here are three helpful tips to help you improve your business’ curb appeal and create a great impression on potential customers.
1. Enliven Your Landscaping
Customers take note of the condition of your property – impressive landscaping is sure to improve the overall appeal of your business. If you don’t have a landscaping company perform regular maintenance, consider hiring a professional service to spruce up the flowers and plants on your business property. Customers appreciate the little touches that set your business apart, so adding some beauty to your business is a great way to bring them through the doors.
2. Update Your Signage
Dynamic, interesting signage is the best way to update your business property’s curb appeal and make sure potential customers take notice. When shopping for business signage, there are so many options, from simple vinyl signs to elaborate lighted ones. You’ll need to be sure that your new sign complies with local codes. If you need help selecting and installing a new sign, consult with a professional sign installation Wayne NJ company to choose the right signage strategy for your business.
3. Refresh Your Paved Areas
Paved areas like driveways, parking lots and walkways are often a potential customer’s first point of contact with your business. Make sure the first impression is a good one by properly maintaining all hardscape surrounding your business. Hire a professional paving company to fill in any cracks or damage to paved areas to improve your business property’s appearance, and promote safety, as well.
You want your business property to make a great first impression on all those who come through your doors. By following these tips, you’ll improve the curb appeal of your business and create a welcoming environment for all your customers.