For me it is convenient to shop in the morning especially this holiday season. There are few people inside the mall at this time so there’s no queue to worry about. Mall personnel are more accommodating (and smell nice too) to customers’ inquiries.
In the morning, cashier personnel handling the barcode scanner have ready smiles to customers. They are courteous and don’t look irritable.
And when you’re an early shopper, you’ll get to pick the best selection of sale items without cramming or wrestling up with fellow customers over that cute top you’ve been eying to buy for a long time. And you can avoid evening rush hour too. I’m sure you’ll finish shopping by the time more shoppers flock to the mall after office hours.