If there is one thing that a lot of people consider important when they are performing, it is audience engagement. It would be a bit awkward to perform when people who are watching you are not interested in what you are doing. There are times when actors on stage or even those who are acting on television lose their will to deliver their best because they are not getting any drive from their audience.
If you would really think about it, audience engagement is not only for shows, there are also times when it can be related to school work or any kind of program that would require the target audience to participate. In school for instance, class discussions can be fun if the students are into the discussion. They can contribute a lot to the discussion and it would not seem like the teacher is only doing a monologue. In order to get the attention of students, certain strategies must be done.
When it comes to business, audience engagement is also an important factor. There are a lot of businesses who have managed to become better than their competitors simply because they were able to get the attention of their target market. They were able to put their brand name to the minds of people they intend to catch and because of this, their sales have improved and they are more recognized. People shop because they want and need to but the brands they go to will depend on what they hear and what influences them. If you will manage to influence them well and let them feel that your products are the best available, then it will be better for your company.
Do remember that your products must have good reputations in order to be trusted. There may be some that are good in the beginning but once the public loses interest, sales of the product will also start going down. Make sure that you promote your items well and you will keep your audience always engaged in your company brand and the things that you provide for them.